IV. Answer the following questions - раздел Философия, Учебно-методическое пособие «Economics and Plant Management» 1. How Many Key Roles Does The Marketing Function Have? 2. What Does Collecti...
1. How many key roles does the marketing function have? 2. What does collecting and analyzing data involve? 3. How are data collected? 4. What research collects original data exclusively for this research purpose? 5. What is the main technique used to collect data? 6. What do other techniques include? 7. Why must field research use suitable sampling techniques? 8. On what is desk research based? 9. Why is desk research quicker and less expensive to obtain than field research? 10. What is the main disadvantage of desk research? 11. What does that mean that markets can be segmented? 12. What do you know about the so-called “Four Ps”? 13. When must firms consider their product mix? 14. What are the stages of the product life cycle? 15. How can product life be extended? 16. What does product branding allow? 17. What are two main market-led pricing policies? 18. Why do firms promotetheir products? 19. What is the difference between informative and persuasive approaches in advertising? 20. What do sales promotion techniques include?
Учебно методическое пособие Economics and Plant Management представляет собой комплекс текстов по экономической тематике из оригинальных... Пособие состоит из разделов Первый раздел включает тексты предваряемые... Второй раздел состоит из текстов предназначенных для развития навыков монологической и диалогической речи Обширная...
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IV. Answer the following questions
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Text study
A basic understanding of economics is essential if we are to be well informed citizens.
It is characteristic of any society that while wants of people are growing constantl
Language practice
I. Mind the use of the words: economy, economics, economic, economical, economize.
1. 5,3 million people contribute to the economy of Belarus. Britain’s economy
Word list
Tertiary – третий, в-третьих; community services – коммунальные службы, услуги; emergency services – экстренные службы (полиция, пожарные); to result from - вытекать, происходить в результате, быть
Text study
Organizations in the economy are classified according to what they produce or provide:
– primary: extractive industries such as the “3 Fs” − f
II. Complete the sentences below using the information of the text
1. Organizations that manufacture products or construct roads, buildings are called … . 2. Private … firms are owned by individuals who hope to make a profit. 3. Land, …, … and enterprise are facto
IV. Answer the following questions
1. According to what are organizations in the economy classified? 2. What can you say about primary organizations? 3. What do secondary organizations do? 4. What kind of services do tertiary organi
II. Complete the blanks
1. An economist cannot … what will happen in future in the economic domain. 2. Economic laws are true under certain given … . 3. Economic laws tell the direction of … which is expected. 4. Complex
Language practice
I. Mind the following words and phrases.
1. Сoin, credit, currency, purchasing power, constant store of value, measure, commodity, inflation, transaction, rapidity, pr
Language practice
I. Mind the use of the words: requirements, deposit, check clearing, reserves, assets.
1. Central bank imposes reserverequirements. 2. Commercial banks promise to p
Language practice
I. Mind the use of the words: vary, variable, varied, various, variety, variation.
1. Conditions on that market are stable and do not vary very much from year t
Language Practice
I. Mind the following words and phrase.
Exhibit, exhibition, exposition, exhibitor, exposure, display, attendance, showcase, show, dedicate, agent, examine, hold, merc
Language Practice
I. Mind the following words advertising, advertisement, publicity, public relations, ads, brand, promote, trademark.
1. Advertising means making a product or service known to
Word list
Legal structure – правовая, законодательная структура; objective – цель, задача; to be associated with – быть связанным с, относиться к; profit – прибыль, доход, польза; profit motive – стимул к по
Text study
Organizations in the UK economy can be classified according to their choice of legal structure, the sector in which they operate, and their business objectives.
Two key con
Language practice
I. Match the words their definitions.
a) liability 1) one who shares something with another
b) business 2) a general inclination, direction or
Word list
Profit – прибыль, доход, польза, выгода; turnover – товарооборот, оборачиваемость; market share – доля рынка; expansion – увеличение, рост, развитие; reinvesting – реинвестирование;
Text study
The size of a firm can be measured in different ways. Popular bases are:
– profit;
– t
Language practice
I. Match the words their definitions.
a) profit
1) material wealth in the form of money or property
Word list
Production costs – заводская себестоимость, издержки производства; fixed costs – фиксированные расходы; output – выпуск, объём производства, выработка, производительность; rent – арендная плата; sa
Text study
One important way to classify production costs is to divide them into fixed and variable. Fixed costs do not change as output changes: examples include facto
Word list
Accounting – бухгалтерское дело, учёт, расчёт, начисление; account – счёт, учёт; accountant – бухгалтер, счетовод, учётчик; ledger – бухгалтерская книга, регистрационный журнал; sal
Balance Sheet
Purpose: To show the firm’s financial position.
Contents: Assets (items owned by the firm) and Liabilities (items owed by the firm): capital expenditure.
A
Language practice
IMatch the words to their definitions.
a) Sales Ledger
1) it is the main liquidity ratio
Word list
Human relations – взаимоотношения между членами коллектива; efficient – эффективный, умелый, квалифицированный; workforce – рабочая сила, трудовые ресурсы; recruit – нанимать на раб
Text study
All firms depend for their survival on a contented and efficient workforce: its human resource. A firm’s Personnel function manages its human resources.
I. Match the words to their definitions.
a) staff
1) a formal agreement between two or more parties
b) vacancy
2) one in charge of managing an enterprise or busin
Word list
Marketing function – маркетинговая функция; consumer – потребитель; to promote – продвигать, раскручивать, содействовать продаже; market research – изучение возможностей рынка; fiel
Text study
The marketing function has two key roles to play in a firm.
– It collects and analyses data from the firm’s markets and from its consumers.
– It promotes and suppo
Language practice
I. Match the words to their definitions.
a) market
1) a person who buys services or goods
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