Which of the following viewpoints support the opinions expressed in the article?
Which of the following viewpoints support the opinions expressed in the article? - раздел Образование, Лексического материала учебника 1. Global Advertising Is Just A Current Trend.
2. Showing The Same C...
1. Global advertising is just a current trend.
2. Showing the same commercial in several countries cuts down production costs and saves time.
3. A global advertising policy usually leads to extremely bland commercials.
4. Good global ads often rely on their non-verbal impact.
5. Global commercials have more mileage.
Look back at the article. Find expressions which mean:
1. a very small number
2. with excellent results
3. costs a fortune
4. expressed briefly and clearly
5. strengthen, improve one’s position
6. prevent from being seen or understood
Read the text again. Find:
1. 3 words you want to use more often
2. 3 word partnerships with their equivalents in Russian
3. longer expressions with their equivalents in Russian.
* to lay (someone) off =to stop employing someone.
** cashmere =a type of fine soft wool.
* oust = force someone from power.
* extraordinary meting = an extra meeting called to deal with matters which can't wait.
Now read the questions and match them with the replies.
a How much is the fee for continuing support services?
b What about store design and fixtures?
с How long does it take to open a The Sport Shoe® franchise?
d Does The Spo
FRANCHISING
Much of trademark licensing has evolved into the complex agreements known as franchises. A franchise agreement generally involves the license of both trademark and know-how. Additional features of
Replace the underlined words with expressions from above
1. _______________________________ The Citicard allows you to_____________ take out money from cashpoints around the world.
2. With Citibank, you can_________ receive a percentage o
TYPES OF BANKS
The banking system of a country is made up of a variety of different institutions supervised by the country's central bank. We know state, private, commercial, investment, merchant, and clearing ba
Коммерческий банк
Коммерческий банк – это финансовое учреждение, принимающее вклады от компаний и населения и осуществляющее различные виды банковского обслуживания – взаимозачеты, кредитование и т. д.
Комм
Центральный банк
Ведущий банк страны, который оказывает финансовые и банковские услуги правительству и коммерческой банковской системе своей страны, а также проводит в жизнь государственную денежно-кредитную полити
Casualties of the Trade Wars
If you think fashion is unpredictable, try world trade. 1)___ . Last year she did 60% of her $2.5 million annual sales in the United Stated, but this year is starting differently. 2)____ . «We’re l
TARIFFS, CUSTOMS, AND NONTARIFF BARRIERS
Governments have always looked to the traffic in goods across their borders as an important source of revenue. The tax charged on incoming goods is known as a tariff or a duty. When goods are impor
INTERNATIONAL TRADE
Read the text and write short headings:
_________________________
International trade can be defined as the exchange of goods and services between different countries. Depending o
By John Schmid
Frankfurt – The maker of BMW autos announced the departures of its two top executives Friday in a rare German boardroom revolt that analysts said was triggered by heavy losses at the company’s Brit
ACCOUNTING AND FINANCIAL STATEMENTS
In accounting, it is always assumed that a business is a ‘going concern’, i.e. that it will continue indefinitely into the future, which means that the current market value of its fixed assets is i
Summarizing
Complete the following sentences.
1. Companies record their fixed assets at historical cost because…
2. Historical cost accounting usually underestimates…
3. Countries wi
Vocabulary
Combine a word or expression from A with one from B to complete the gaps in the passage below. You may need to change the form of some of the words.
A B
overcome a partner
Some tips on starting your own business
Planning is an essential ingredient for a successful business. The type of business 1)_______needs most careful thought is the one you start from scratch. But you don’t need an original idea to hav
By Jay Branegan
Time
Br. E Freephone cinema
Am. E. toll-free movie theater
A. Each ad has a very small – but equally captive – audience.
B. Gratistelefon leases
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